Case Study • Handcrafted Textile Artisan Brand

28.5% Higher Revenue per Item with Marketplace Optimization

How an artisan-led handloom label improved profitability on Amazon by fixing catalog quality, pricing bands, and replenishment cadence—while keeping craftsmanship front and center.

Avg ₹ / Item (YoY)

+28.5%
₹1,771.69 vs ₹1,378.55

Units / Order (YoY)

+2.97%
1.04 vs 1.01

Ordered Product Sales

₹1,71,854
Period: “This year so far”
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Amazon dashboard comparison snapshot

Challenges

  • Traditional catalog language under-selling artisan value; limited keyword coverage for seasonal demand.
  • Unoptimized variations (size/color) reducing conversion and discoverability.
  • Lean ad budgets with fluctuating ACOS; out-of-stock weeks on winning SKUs.

What We Did

  • AI-assisted copy for titles/bullets with craft keywords (handloom, natural dye, Jamdani, Ikat) + intent-based long tails.
  • Pricing band tests & coupons calendar; tightened min-max to preserve margins.
  • Replenishment rhythm aligned to loom cycles; low-stock alerts + safety stock buffers.
Catalog QAKeyword OpsPrice BandsCouponsRestock Cadence

Results at a Glance

Ordered Product Sales (₹)

Shows the last 3 months of improvement data (aggregated where applicable).

Order Items & Units Ordered

Shows the last 3 months of improvement data.

YoY Change — Quality of Sale

Last 3 months impact vs. previous year baselines.

Average ₹ per Item — 3-month trend

Trend for the last 3 months.
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